So many people, most of them were on time. All to be able to dance along with Matt and perhaps even appear in his next video.
BTW, if I remember correctly, the first video he made was just for fun but a company saw it and sponsored him to make a better one with funky music, etc. He is now back doing self-sponsored stuff but does not exclude that some company might want to use the footage in exchange for money, at least that's what I gathered from the disclaimer he read out before the shooting started (see one of the videos I put in my earlier entry). So really it's not a fancy shoot, the advertising is all mainly done by word-of-mouth and social media and it's quite amazing how enthusiastic people are about looking silly dancing all together. It's really heartwarming.


As it's a self-sponsored thing, the shooting is quite easy. Matt, his camera and a volunteer from the crowd to do the actual filming.



The first dance ideas included umbrellas. Eventually that was deemed either too dangerous or just unpractical.



Spot the main guy!

The elements also made everything a bit harder than necessary.
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